And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. It will be interesting to see how the pricing and data policies look in the months ahead, once both brands are rolling into the same balance sheet.ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. Surfshark had a well-earned reputation of delivering a comparable experience to Nord at a lower cost. Still, for consumers, the ongoing consolidation means an increasingly smaller number of companies ultimately have access to and control of your data - no-logging policies notwithstanding - not to mention a decreased motivation for competitive pricing. We believe that this industry requires radical simplification and ease of access, both for consumers and businesses," said Okman. "The increasing complexity of cybersecurity and digital privacy is a growing challenge worldwide. Meanwhile, Tesonet and Nord Security co-founder Tom Okman hopes the merger will help establish the companies as an "internet security powerhouse." "Nord Security and Surfshark joining forces will set the ground to scale in different digital security dimensions, which is necessary to meet the growing requirements of our customers." Surfshark CEO and founder Vytautas Kaziukonis said that consolidation in the market is a sign of the industry's maturity, but acknowledges there are challenges ahead. When asked about how the merger affects the companies' respective data and privacy policies, Dimavičius told CNET that Surfshark is "legally bound not to share any information between the entities that would go against our Terms of Service or Privacy Policy, therefore we have no plans in doing so without notifying our customers in advance." Even though we operate from the same country, NordVPN is our competitor." The news of the merger turns that statement on its head, though the companies will continue operating autonomously and "rely on separate infrastructure and product roadmaps," according to the press release. Surfshark wasn't developed with NordVPN as it's a completely different company. Responding to that report, Surfshark's communications head Dominykas Dimavičius said ". That changed last week after a report at Lithuanian news site Verslo žinios. While the Tesonet-NordVPN relationship was already known, the ties between Tesonet and Surfshark had been previously undisclosed. The merger announcement follows the news just days ago that Surfshark was developed with the help of Tesonet, the same Lithuanian business incubator that helped NordVPN in its early days. But the merger of two of the industry's top names - both of which have long been among CNET's top VPN picks - highlights the continued trend of consolidation in the VPN industry, which finds more brands under the umbrella of just three big companies - Kape Technologies, Tesonet and Ziff Davis - making it more important than ever to understand which entities are ultimately controlling the data sharing and privacy policies that underpin VPNs.
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